Tuesday 19 May 2009

Captain America!


In the midst of winter I received a call from a potential client who had a new product that he wanted a complete look for. This thing was some sort of craft invention that was aimed at children and schools but that adults could enjoy, too. He'd had interest from big toy sellers including Hamleys and John Lewis, so the product needed to look absolutely stunning. I was to create a cartoon character - a superhero - and to design all the packaging in the style of a classic comic book, create a comic strip and a website.

An amazing brief, and as with all things that seem too good to be true, it was. Alarm bells sounded when the client kept adding more work to the brief without wanting to address the financial implications, and he became very sheepish when I sent him a quote with a full breakdown of costs even though I'd explained them to him from the start. So I held back on the project until I had full confirmation from him, and only did a few sketches. After a meeting with his bank, he realised he didn't have the money. The job was cancelled only a week after it started.

It is irksome; although some people appreciate how much care and consideration you put into each job, others seem to think you can churn out work like some sort of McProduction Line.

Hey ho: every cloud has a silver lining, etc. I got to spend a few days curled up beside my log fire learning how to draw superheroes while the song of the silent snow played softly outside. It's something they don't teach you in art college - you do a lot of life drawing and anatomy, so you know the lie of the human muscoloskelature, but superheroes are something else entirely. They're massively exaggerated, with dramatic perspective and little drawing tricks that emphasise movement and distance, and subtle crosshatching blending the blackest indian ink with the white of the page. Lucky for me, one of my best friends is a comic book geek and lent me a great how-to book by John Buscema of Marvel comics, so I set to work learning from one of the greatest artists of the genre.

Flipping through my sketchbook earlier, I saw the above inking. When the job was cancelled I was annoyed at having wasted my time, but looking back I appreciate having had the opportunity to diversify my skills. Such is life, I guess.

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