It's a concertina programme/flyer that folds down to A7 (half a postcard). My brief was that it should be dramatic, colourful and generally "badass" - and that was pretty much it - I had a free rein.
I had to come up with a design that I could put together quickly and that would be coherent and vibrant. I was supplied with some awesome images including the above portrait taken by the very talented Emma Jane Richards, and, using a couple of strong typefaces, the colours orange, turquoise and gold, and a bitmap halftone pattern (those would be those dotty things in the background of the headline in the above), I got going. I used the panels of the concertina to differentiate between events while still making it feel like a big happy family of shows.
One side of the flyer was pretty much taken up with a group of shows organised by Funny Women so I wanted these to feel slightly different but still part of the whole. Hence, still the coloured panels, same typefaces etc but a slightly different header style...
And the most important event of all, the performance of the world-famous Vagina Monologues, would go on the back of the flyer when folded. That was the play that started the whole V-Day thing off - a day to promote the end of violence against women - and is, I guess, the proud parent of this whole festival.
The beneficiaries of the festival are the women of the war-torn Democratic Republic of Congo, specifically, the women of the City of Joy camp - a place for female victims of violence to recover, physically and psychologically, from their experiences; a place for them to become empowered with the ability to help others in that situation.
Naturally I am proud to have been associated with this heart-wrenching cause - if you can get to see some of the fantastic events at the New Player's Theatre please do.
No comments:
Post a Comment